Buy Nothing Day
INDUSTRY: Social Awareness / Advertising
SERVICES: Campaign Design · Poster Design · Vector Illustration
YEAR: 2023
ABOUT THE PROJECT
This two-poster advertising campaign was created for Buy Nothing Day, encouraging people to step away from shopping and enjoy what they already have. The concept focuses on staying home and playing classic board games, using Scrabble and Monopoly as the inspiration for each poster.
Both posters use familiar elements from the games to communicate the campaign message in a playful and recognizable way.BEHIND THE DESIGN
The campaign initially began with photography of the board games, but the existing details competed with the intended messages. I shifted to vector illustration, using the photographs as visual references while gaining greater control over the composition and hierarchy of each poster.
The Scrabble-inspired poster uses letter tiles to communicate “Play, Not Pay,” while the Monopoly-inspired poster uses the tagline “Keep Purchases on the Board.” Together, the posters use recognizable game imagery and playful messaging to reinforce the idea of enjoying what you already own instead of shopping.
SCRABBLE
PLAY, NOT PAY.
MONOPOLY
KEEP PURCHASES ON THE BOARD.
