Fruity Herby

INDUSTRY: Food & Beverage / Wellness

SERVICES: Brand Identity · Packaging Design · Ux/ui design

YEAR: 2023

FRESH · NATURAL · PLAYFUL · HEALTHY · SUSTAINABLE

ABOUT THE PROJECT

Fruity Herby is a fruit tea brand focused on wellness, refreshment, and sustainability. Made with all-natural ingredients, its cold-brew teas offer a flavorful and refreshing option for health-conscious consumers.

Designed as an affordable and accessible alternative to sugary drinks, Fruity Herby brings together natural ingredients, community, and environmentally conscious values in a bright and approachable brand.
Letter Aa in bold black font on a white background
Colorful logo with the words 'Fruit Herby' in stylized text inside an apple shape in red, orange, green, purple, and red colors.

BEHIND THE DESIGN

The Fruity Herby identity uses fresh colors, playful fruit-inspired graphics, and approachable typography to reflect the natural ingredients and refreshing personality of the brand. The visual system was designed to stand out on packaging while maintaining a friendly, accessible, and wellness-focused feel.

A bottle of Fruity Herb by Fruity Herb, flavor Plum Black, fruit tea, 15.2 fl oz (450 ml), with a black cap and red label featuring a plum illustration, indicating no added sugar and 195 calories.
A bottle of Fruit Herby Orange Oolong fruit tea with a black cap, orange label, and branding, indicating 200 calories and 15.2 fluid ounces.
A bottle of Fruity Herb Dragon Passion fruit tea with a purple label, black cap, and text indicating it has no added sugar and 103 calories.
A green bottle of Fruity Herby Lime Enhance immunity boost fruit tea, with a black cap and label indicating no added sugar and 130 calories.
Bottled fruit tea labeled as Strawberry Rose flavor from Fruit Herby, with a red label, black cap, and a smiling face illustration.
Laptop screen displaying five bottles of Fruitby drinks in purple, orange, green, red, and darker red colors.