The project aims to launch Fruity Herby, a fruit tea brand focused on wellness, refreshment, and sustainability. It will offer cold brew fruit teas made from all-natural ingredients for health-conscious consumers. Fruity Herby promotes affordability and accessibility as a healthier alternative to sugary drinks, fostering community and environmental responsibility.
Barriers
Lack of brand awareness:
As a new brand, Fruity Herby may struggle to gain awareness and recognition among consumers who are already familiar with other established beverage brands.
Strong competition:
There are many established players in the beverage industry, and Fruity Herby may struggle to stand out and attract customers among these well-known brands.
Limited product range:
Fruity Herby currently only offers cold brew fruit teas, which could limit its appeal to consumers looking for a wider range of beverage options.
Plum Black Tea:
The Energy wake up fruit tea to help start the day
Orange Oolong Tea:
The everyday health fruit tea to help support everything
Dragon fruit
Passionflower Tea:
The relaxation fruit tea to help you unwind
Lime Echinacea Tea:
The immune boost fruit tea to help your immune system
Strawberry Rose Hip Tea:
The health boost fruit tea to help support your gut
Lable on botle
Fruity Herby's 15.2 oz plastic bottles are designed to keep the tea fresh and delicious, while also making it easy to enjoy anytime, anywhere.
Fruity Herby's ingredients for all its cold brew fruit teas typically include real fruit and brewed tea, along with natural flavorings and other ingredients specific to each tea's unique recipe.
