Lucky Paws Bay Area

INDUSTRY: Pet Care / Small Business

SERVICES: Brand Identity, Social Media, Digital Design · web design

YEAR: 2026

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Friendly · Trustworthy · Playful · Caring · Approachable

ABOUT THE PROJECT

Lucky Paws Pet Sitting is a San Francisco-based pet care service focused on providing reliable, in-home care for dogs and cats. Built on trust and consistency, the brand creates a calm, familiar environment where pets feel safe and comfortable. Services include hourly visits, day visit and overnight stays with personalized routines tailored to each pet’s needs.
A collage of multiple social media posts featuring various dogs and a cat, including photos of puppies and kittens, report cards with names like Rose, Rizzo, and Miku, and a booking calendar for April 2026.

BEHIND THE DESIGN

Creating a pet care brand that feels friendly, trustworthy, and approachable. The visual identity combines playful pet-inspired elements with warm colors and simple graphics to reflect the comfort and personal care provided during every stay. The goal was to create a brand that feels professional while still capturing the fun and loving personality of pet sitting.

Text indicating a Cooper BT finger paint toy or product with options for interior indoor use and open sauce.
Logo for Lucky Paws Pet Sitting with a green four-leaf clover and a paw print in the center, and brown text above and below.
A blank, beige sticky note stuck on a white surface
Light green square background with no other visible objects.
A square of light brown cardboard.
Collage of social media posts featuring various dogs and cats, including report cards, a booking calendar, and pictures of pets indoors and outdoors.
Smartphone screen displaying an Instagram profile page for Lucky Paws Pet Sitting, a pet sitting service offering dog and cat care, with profile details, posts, and highlights.

THE BRAND IN ACTION

Extends across social media, booking materials, client communication, and pet-sitting content. Consistent colors, typography, and playful graphics create a recognizable experience across Instagram posts and stories, availability calendars, service information, client updates, pet report cards, and other branded materials.

A collage titled "An Evening with Freckles" featuring four photos of a small light-colored dog with a black collar. The photos are labeled "Couch Time," "Eating Dinner," "Getting Pets," and "Outside."
A grid displaying the dates available in July, with numbers 17 through 31 arranged in three rows.
Collage of photos of a black and white curly-haired dog named Babka, including her sleeping, sitting outside, lying on a couch, and sitting on a street. One photo has her name written on it.
A scrapbook page featuring two photos of a black and white dog named Lily. The top photo shows Lily looking up near a window, and the bottom photo shows Lily lying on a sofa with green and brown blankets. The page has handwritten captions, a dog bone graphic, and a section titled "Highlights" listing Lily's favorite activities like enjoying treats, being petted, and getting quiet time.
A pet sitting review for April 2026 from Lucky Paws Pet Sitting. The review includes a five-star rating and a positive comment about a dog named Freckles, praising the caregiver Aoife for her professionalism and calm demeanor with the dog.