Project Overview:

Valley Tavern is a beloved neighborhood bar in San Francisco’s Noe Valley, known for its welcoming atmosphere, sports-friendly environment, and award-winning beer garden. This project aims to redesign the Valley Tavern website to better reflect the character and charm of the physical space. The updated site should clearly present the bar’s services—like beer garden bookings, game day experiences, and weekly events—while maintaining the existing content structure. The new design must be visually cohesive, mobile-friendly, and intuitive for both locals and first-time visitors.

Problem Statement:

The current Valley Tavern website lacks modern design elements, brand consistency, and visual warmth. Navigation is minimal, and the site fails to showcase the atmosphere or key offerings like trivia nights, live music, or sports events. Users may find it difficult to locate important features such as event details or booking information. The redesign must solve these usability issues while evoking the bar’s vintage, cozy, and community-focused identity through thoughtful visuals and structure.