Project Overview:

Vibe Events is a premium beverage catering and mobile bar company serving the Bay Area. This project will focus on redesigning the Vibe Events website to better highlight its custom cocktail services, themed event packages, and professional offerings. The new design should elevate the brand as vibrant, stylish, and service-driven—appealing to clients planning weddings, corporate events, and private celebrations. While keeping the core content intact, the updated site must improve visual storytelling, user flow, and responsiveness across all devices.

Problem Statement:

The existing Vibe Events website feels generic and underutilizes the company’s creative strengths. It lacks a strong visual identity, does not clearly differentiate service categories, and does not guide users toward booking or inquiry. With minimal branding and plain layouts, the current experience does not reflect the energy, elegance, or customization Vibe offers its clients. The redesign should introduce a bold, modern aesthetic and improve calls-to-action, image presentation, and overall brand storytelling.