The project aims to launch Warm Fuzzies a lifestyle brand dedicated to evoking cozy, nostalgic moments through products that bring joy and emotional comfort. Inspired by retro aesthetics—think 70s typography, and 90s fuzzy textures—the brand creates everyday essentials designed to feel like a warm hug. Products include vintage-style mugs, throw blankets, lounge sets, candles, stationery, and small home accessories that blend retro charm with modern comfort.