Your Hearing Dog, Inc.

INDUSTRY: Nonprofit / Hearing Dog Services

SERVICES: Rebranding · Visual Identity · Campaign Design · Print & Digital

YEAR: 2023


TRUSTWORTHY · SUPPORTIVE · ACCESSIBLE · WELCOMING · EMPOWERING

ABOUT THE PROJECT

Your Hearing Dog, Inc. is dedicated to supporting the d/Deaf and hard-of-hearing community through trained hearing dogs that promote greater safety, independence, and confidence.

The rebrand creates a more modern and approachable identity designed to strengthen public awareness, expand the organization’s reach across the U.S., and better communicate the impact hearing dogs can have in everyday life.

BEHIND THE DESIGN


The visual identity was designed to feel welcoming, trustworthy, and accessible while strengthening the connection between the organization, its hearing dogs, and the community it serves. The refreshed system brings greater consistency across print and digital materials while creating a clearer foundation for public awareness, storytelling, and outreach.

Black dog wearing orange vest with wireless communication symbol on its head
Logo of Your Hearing Dog Inc. featuring a black dog with an orange vest and a raised paw emitting sound waves.
Text reading 'YOUR NEW EARS TO THE WORLD' in bold black letters.
Logo of Your Hearing Dog Inc. featuring a cartoon dog wearing an orange vest, raising one paw with red sound waves, and bold white text.
A black and white line drawing of a person sitting on a block, working on a computer, with a coffee cup nearby.
Open brochure with dog training information, images of dogs and trainers, and paw print icons on a white background.
Poster with large text reading 'HEARING DOGS SAVED LIVES' and an image of a dog in the background.
Instagram profile page for Your Hearing Dog Inc. featuring a logo with a dog silhouette, a biography about training hearing dogs, and a grid of posts related to hearing dogs and their training.
Laptop screen displaying a website for hearing dogs, showing a person with multiple dogs on leashes and a 'Donate' button.