A man sitting on a sofa smiling at a yellow Labrador dog, with a graphic of a hearing dog silhouette overlaid on the image. The graphic includes text that reads 'Your Hearing Dog Inc.'

The project aims to rebrand Your Hearing Dog, Inc. to better support the d/Deaf and hard-of-hearing community. It will modernize the organization’s image, raise public awareness, and expand its U.S. reach through a new visual identity, updated materials, and stories showcasing hearing dogs' benefits. By becoming a leader in hearing dog training, the organization hopes to connect more people with these dogs and encourage support, promoting safety, independence, and confidence for those it serves.

Black dog wearing orange vest with wireless communication symbol on its head
Logo of Your Hearing Dog Inc. featuring a black dog with an orange vest and a raised paw emitting sound waves.
Text reading 'YOUR NEW EARS TO THE WORLD' in bold black letters.
Logo of Your Hearing Dog Inc. featuring a cartoon dog wearing an orange vest, raising one paw with red sound waves, and bold white text.

Audience

Individuals who suffer from hearing impairments or complete deafness that could benefit from the assistance of a hearing dog. 

Individuals over 18 who posses the financial means to own and provide for a service dog, regardless of their geographic location.

Brand Values

Trustworthy

Compassion

Fun

Genuine

Brand Personality

Friendly

Hardworking

Caring

A black and white line drawing of a person sitting on a block, working on a computer, with a coffee cup nearby.
Pattern of orange paw prints on a white background
Open brochure with dog training information, images of dogs and trainers, and paw print icons on a white background.
Poster with large text reading 'HEARING DOGS SAVED LIVES' and an image of a dog in the background.
Instagram profile page for Your Hearing Dog Inc. featuring a logo with a dog silhouette, a biography about training hearing dogs, and a grid of posts related to hearing dogs and their training.
Laptop screen displaying a website for hearing dogs, showing a person with multiple dogs on leashes and a 'Donate' button.